MANCHESTER, N.H. – Director of Athletics Anthony Fallacaro announced Thursday the Southern New Hampshire University Department of Athletics & Recreation has agreed to an exclusive, multi-year partnership with Under Armour, the global leader in performance footwear apparel and accessories, that will be serviced by BSN SPORTS, the leading marketer, manufacturer and distributor of sporting goods apparel and equipment.
The five-year deal will cover all 20 of the institution's intercollegiate programs and will range in scope from game and practice uniforms to apparel and shoes, as well as equipment and hard goods. The agreement will also include discounts and incentives on clothing, footwear and equipment purchased through BSN SPORTS.
"We are extremely pleased with our new partnership with Under Armour and BSN SPORTS," said Fallacaro. "They both recognized the unique nature of Southern New Hampshire University as a national brand and shared a like-vision for the mutual benefits a partnership of this magnitude could provide. As SNHU continues to expand, we look also forward to growing this relationship and appreciate the support of the contract from both Under Armour and BSN SPORTS to make this more than a simple apparel deal."
Additionally, the multi-faceted deal includes a sponsorship agreement that encompasses marketing, television, digital, game day promotions and club sports.
Bill Stote, BSN SPORTS Collegiate Select Senior Vice President added, "This agreement with Southern New Hampshire University affirms our mission to deliver elite, customized products and services across every single corner of campus. We are genuinely excited to get to know all of the coaches and campus administrators associated with this great athletic program and work tirelessly to put time back into their day so they can spend more time elevating and impacting student lives."
The deal officially began July 1.
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